Serviceable Addressable Market

aka Serviceable Available Market


Total volume of a particular product (or service) that can be sold by all vendors on the market within a territory that you are able to service for the planned period (usually a year, a quarter or a month). [1] [2] [3] [4] [5] [6] [7]


[2] Muzyka, D., Birley, S., and Leleux, B. 2003. Trade-offs in the investment decisons of European venture capitalists. Journal of Business Venturing.

[3] Rah, J., Jung, K., and Lee, J. 2002. Validation of the venture evaluation model in Korea. Journal of Business Venturing.

[4] KAPLAN, S.N., and STRÖMBERG, P. 2004. Characteristics, Contracts, and Actions: Evidence from Venture Capitalist Analyses. .

[5] Maxwell, A. L., Jeffrey, S. A., & Lévesque, M. (2011). Business angel early stage decision making. Journal of Business Venturing, 26(2), 212–225.

[7] . Retrieved May 21, 2021, from

[8] . Retrieved May 21, 2021, from

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