ATV
Average Transaction Value
aka Average Transaction Revenue
The ATV of your business is the average dollar amount that a consumer spends with your business in a single transaction. [1]
Primary
[1] Retrieved May 21, 2021, from https://www.splitit.com/blog/what-is-average-transaction-value-atv-and-why-is-it-important-2/
[2] Retrieved May 21, 2021, from https://www.mulcahy.com.au/average-transaction-value-and-number-of-transactions