MQL
Marketing Qualified Lead
A Marketing Qualified Lead is one whom has been deemed more likely to become a customer compared to other leads. This qualification is based on which web pages a person has visited, what they’ve downloaded and similar engagement with your business’s content. [1]
[1] Marketing, C. . Retrieved May 21, 2021, from https://www.wearecatalyst.co.uk/blog/difference-between-marketing-qualified-lead-and-sales-qualified-lead