MAUg
Monthly Active User Growth
MAU Growth is a good proxy to show product traction, but only if the growth is sustained over a certain period of time. MAU Growth can be easily inflated if the product has recently been launched.
Primary
[1] Retrieved May 21, 2021, from https://medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc