QA
Quota Attainment
What percent of reps hit quota? This generally sits between 70-100% (if it’s >100%, you need higher quotas). This is the anchor number for knowing whether to scale sales. Quota should be at least 3x OTE (on target earnings), hopefully more, for this to be meaningful. [1]
Primary
[1] Retrieved May 21, 2021, from https://a16z.com/2020/02/10/11-gtm-metrics-for-b2b-startups/
[2] Klipfolio.com. Retrieved May 21, 2021, from https://www.klipfolio.com/resources/kpi-examples/sales/sales-quota-attainment