RepR
Repurchase Rate
A metric used to understand customer loyalty and the amount of revenue that can reasonably be expected from an ongoign customer relationship, specifically focusing at the rate at which customers make repeat purchases. This is most commonly used in businesses that have e-commerce and consumer product business models, not subscription-based models. [1] [2]
[1] Repurchase Rate: The MRR of Non-SaaS Startups. Retrieved May 21, 2021, from https://www.mergelane.com/post/repurchase-rate-the-mrr-of-non-saas-startups
[2] Retrieved May 21, 2021, from https://blog.smile.io/how-to-calculate-purchase-frequency/
[3] How to Calculate Repeat Purchase Rate in Ecommerce | Ometria. Retrieved May 21, 2021, from https://ometria.com/blog/how-to-calculate-repeat-purchase-rate-in-ecommerce