ROAS
Return on Ad Spend
Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts. [1]
Primary
[1] Big Commerce ROAC definition, https://www.bigcommerce.com/ecommerce-answers/what-is-roas-calculating-return-on-ad-spend/