RPC

Revenue Per Click

Function

Startup stage

Description

Revenue per click is simply the average revenue for each individual click on all of your pay-per-click keywords and ads. ^[1]

Formula

Primary

\textrm{RPC} = \textrm{Target value} \times \textrm{Conversion rate where goal value is the revenue a conversion on that goal brings to you} {}^{[2]}

References

[1] (2017, December 01). 2 Key Formulas for Understanding Your PPC Data | DMI. Retrieved May 21, 2021, from https://digitalmarketinginstitute.com/blog/2-key-formulas-for-understanding-your-ppc-data

[2] Using 'Revenue-per-click' in Google Analytics to Assess the Effectiveness of your AdWords Campaign - Gravytrain. Retrieved May 21, 2021, from https://www.gravytrain.co.uk/blog/revenue-per-click-for-adwords-campaigns/

ConR

Conversion Rate

LCR

Lead Conversion Rate

Session Length

TCR

Trial Conversion Rate

WTLR

Website Traffic Lead Ratio