Number of units sold in a period, divided by number of items at the beginning of the period. [1]
What is a good sale through rate? It varies on a case by case basis, but the general rule of thumb is that anything above 80% is excellent while below 40% is concerning. So, between 40% and 80% should be okay. [2]
[1] 34 Types of Startup Metrics to Measure (with Examples). Retrieved May 21, 2021, from https://startupdevkit.com/types-of-startup-kpis-metrics-to-measure-with-examples/
[2] Retrieved May 21, 2021, from https://whatagraph.com/blog/articles/sell-through-rates