Sell Through Rate

Number of units sold in a period, divided by number of items at the beginning of the period. [1]
What is a good sale through rate? It varies on a case by case basis, but the general rule of thumb is that anything above 80% is excellent while below 40% is concerning. So, between 40% and 80% should be okay. [2]


[1] 34 Types of Startup Metrics to Measure (with Examples). Retrieved May 21, 2021, from

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