Ask

Fundraising Ask

Amount of funding (USD) the company states it is seeking for an upcoming funding round.

Cash

Cash Balance

This is simply the amount of money in your bank account. A positive net cash balance indicates that money is present and available in the account, ...

FRev

Future Revenue

The projected future revenue. There are four main types of forecasting methods that financial analysts use to predict future revenues, expenses, and c...

HRev

Historical Revenue

Revenue is the income generated from normal business operations and includes discounts and deductions for returned merchandise. Historical revenue is ...

HRGr

Historical Revenue Growth

Revenue Growth Rate measures the month-over-month percentage increase in revenue. It’s one of the most common and important startup metrics. The Reven...

MktS

Market Share

aka Market share within target segments

The percentage of the addressable market your product has penetrated.

MPR

Market Penetration Rate

aka Market Penetration

Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or...

PreM

Pre-Money Valuation

A pre-money valuation refers to the value of a company before it goes public or receives other investments such as external funding or financing. Put ...

Prev

Previously Raised

The amount of capital previously raised by the startup during other rounds of funding

PtPM

Pre-tax Profit Margin

The pretax profit margin is a financial accounting tool used to measure the operating efficiency of a company. It is a ratio that tells us the percent...

SAM

Serviceable Addressable Market

aka Serviceable Available Market

Total volume of a particular product (or service) that can be sold by all vendors on the market within a territory that you are able to service for th...

SOM

Serviceable Obtainable Market

Total sales volume of a particular product (or service) that can be sold by your company within a territory that you are able to service for the plann...

TAM

Total Addressable Market

aka Total Available Market, Market Potential

Total addressable market or TAM refers to the total market demand for a product or service. It’s the maximum amount of revenue a business can possibly...