ARPU
Average Revenue Per User
Average revenue per user measures how much revenue you’re generating for each active customer. [1] [2] [3] [4] [5] [6]
[1] Baremetrics. Retrieved May 21, 2021, from https://baremetrics.com/academy/average-revenue-per-user-arpu
[2] Chandler, G.N., and Hanks, S.H. 2002. Measuring the performance of emerging businesses: A validation study. Journal of Business Venturing. https://doi.org/10.1016/0883-9026(93)90021-v
[3] Murphy, G.B., Trailer, J.W., and Hill, R.C. 2003. Measuring performance in entrepreneurship research. Journal of Business Research. https://doi.org/10.1016/0148-2963(95)00159-x
[4] Petty, J.S., and Gruber, M. 2009. “In pursuit of the real deal”. Journal of Business Venturing. https://doi.org/10.1016/j.jbusvent.2009.07.002
[5] Retrieved May 21, 2021, from https://medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc
[6] Retrieved May 21, 2021, from https://mixpanel.com/topics/mixpanel-calculate-user-retention-rates-and-formulas/