LTV
Customer Lifetime Value
aka Lifetime Value, Lifetime Customer Value
A prognostication of the net profit contributed to the whole future relationship with a customer. Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. [1] [2] [3] [4] [5] [6]
[1] Wikipedia. Retrieved May 21, 2021, from https://en.wikipedia.org/wiki/Customer_lifetime_value
[2] Corporate Finance Institute. Retrieved May 21, 2021, from https://corporatefinanceinstitute.com/resources/knowledge/valuation/lifetime-value-calculation/
[3] KAPLAN, S.N., and STRÖMBERG, P. 2004. Characteristics, Contracts, and Actions: Evidence from Venture Capitalist Analyses. . https://doi.org/10.1111/j.1540-6261.2004.00696.x
[4] Maxwell, A. L., Jeffrey, S. A., & Lévesque, M. (2011). Business angel early stage decision making. Journal of Business Venturing, 26(2), 212–225. https://doi.org/10.1016/j.jbusvent.2009.09.002
[5] Chang, W., Chang, C., & Li, Q. (2012). Customer Lifetime Value: A Review. Social Behavior and Personality: An International Journal, 40(7), 1057–1064. https://doi.org/10.2224/sbp.2012.40.7.1057
[6] LTV Calculation Google Sheets Demo, https://docs.google.com/spreadsheets/d/1kY8GqM449vHZKZs1weW9r82uCnGulp7tZ6CehczKCR0/edit#gid=1994098508
[7] Retrieved May 21, 2021, from https://www.forentrepreneurs.com/saas-metrics-2-definitions-2/
[8] The Importance of Customer Lifetime Value in Direct Mail. Retrieved May 21, 2021, from https://gundersondirect.com/importance-customer-lifetime-value-direct-mail/
[9] Retrieved May 21, 2021, from https://myinternetmarketingpartner.com/how-to-calculate-exactly-what-a-new-customer-is-worth-to-your-business/