Gross Transaction Volume

Total sales or payment dollar volume transacted in a given period, used for eCommerce sellers [1] [2] [3]

[1] Nine Business Models and the Metrics Investors Want (SUS 2019): KPI, Early Stage, Business Models | Y Combinator. Retrieved May 21, 2021, from

[2] Hall, J., and Hofer, C.W. 2002. Venture capitalists' decision criteria in new venture evaluation. Journal of Business Venturing.

[3] Kakati, M., 2003. Success criteria in high-tech new ventures. Technovation.

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