RRR
Rolling Retention Rate
The rolling retention rate formula includes customers that return on a specified day or any day after. Basically, customers that perform a certain action on or after a certain day are considered retained, and more importantly, they are retained over the long-term. [1]
Primary
[1] Retrieved May 21, 2021, from https://mixpanel.com/topics/mixpanel-calculate-user-retention-rates-and-formulas/