Cost per Mille or CPM is what you pay for 1,000 impressions. This was a popular way of determining ad costs for print ads, and it is still sometimes the best choice for digital advertising. [1] [2]
[1] Retrieved May 21, 2021, from https://www.cheq.ai/cpm-calculation
[2] Retrieved May 21, 2021, from https://smallbusiness.chron.com/typical-cpm-74763.html
[3] Retrieved May 21, 2021, from https://www.omnicalculator.com/finance/cpm