STATSFORSTARTUPS
Average basket size refers to the number of items getting sold in a single purchase. This is an excellent support metric for AOV as it can provide con...
An ecommerce metric that measures the average total of every order placed with a merchant over a defined period of time. AOV is one of the most import...
Average ticket size is the average amount a customer or party spends in one visit. This number can tell you how many monthly, daily–even hourly–visits...
The cost of convincing a potential customer to buy a product or a service. With software, customers usually prefer the self-service approach; so ...
Ratio of contribution margin to sales revenue The closer a contribution margin percent, or ratio, is to 100%, the better. The higher the ratio, the m...
Cost per Mille or CPM is what you pay for 1,000 impressions. This was a popular way of determining ad costs for print ads, and it is still sometimes t...
The SaaS Metric CAC Payback Period is the number of months it takes to earn back the money invested in acquiring customers. It shows your break even p...
The amount of money a company has to spend in a given period to retain an existing customer. Retention costs include customer support, billing, promot...
The percentage of customers retained over a given period of time. This is also referred to as “Logo Retention”. A 100% retention rate is always good. ...
A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well you...
The projected future revenue. There are four main types of forecasting methods that financial analysts use to predict future revenues, expenses, and c...
A calculation of how much revenue is lost by customers not renewing or canceling during a given period of time A typical “good” churn rate for SaaS c...
Monthly recurring revenue lost in a given month, compared to that at the beginning month
Gross merchandize volume (GMV) is the total sales dollar value for goods sold or services purchased through the marketplace over a certain time. ...
Revenue retained, divided by total revenue form the previous time period
The Lead Conversion Rate is the percentage of visitors who come to your website and are captured as leads. This is one of the most important top-of-th...
The economic value of a new lead.
MRR expansion rate is the additional MRR generated for your business that comes from existing customers, usually in the form of add-ons or up-sells.
Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or...
Net yearly recurring revenue refers to the yearly value of newly acquired accounts to your sales system and yearly added value to current accounts, mi...
NDR measures the average percentage change in revenue over the first 12 months of a customer. It is the most cost-efficient way of accelerating revenu...
The number that will go negative if the Expansion revenue from existing customers starts to outstrip the lost revenue from churn. Getting to negative ...
NRR measures the percentage of revenue retained from all customers (regardless of time as a customer) over a rolling moving 12-month window. In a SaaS...
OEE is calculated by multiplying Performance (whether equipment is operating at the rated speed and output) X Quality (measuring the rate of defective...
Win rate is the percentage of leads that convert to sales. This measures how many opportunities you won, divided by the total number of opportunities ...
Purchase Frequency is a metric that shows the average number of times a customer makes a purchase within a set time frame, usually within a year.
This is the percentage of people who almost complete a purchase, only to leave. They put something in their cart and maybe even make it all the way to...
Renewal is a small part of retention. The renewal process is the actions you take to get customers to sign up for another term once their contract is ...
The attach rate, also commonly referred to as an attach ratio, is the number of add-on products/units sold in relation to a primary product/unit.
The SEO Traffic KPI measures the number of visits to your website that are the result of organic or paid search traffic.
Session length is typically used in terms of app usage. It is the amount of time from when a user lauches teh app until they stop using or leave the a...
Total sales volume of a particular product (or service) that can be sold by your company within a territory that you are able to service for the plann...
Time Between Purchases is exactly that metric that shows you how often a typical customer goes before making a repeat purchase. This is a good stat to...
Value of one-time and recurring charges.
Use this formula if you have a tiered product or service in which users can upgrade to a higher level. It helps to determine how pleased users are and...
Pipeline generated in the previous period less pipeline removed (sold or lost) is a good indicator of market pull, and a leading indicator for scaling...
