Cost per Mille

aka Spend per Ad Impression, Cost per Impression

Cost per Mille or CPM is what you pay for 1,000 impressions. This was a popular way of determining ad costs for print ads, and it is still sometimes the best choice for digital advertising. [1] [2]


[1] Retrieved May 21, 2021, from https://www.cheq.ai/cpm-calculation

[3] Retrieved May 21, 2021, from https://www.omnicalculator.com/finance/cpm

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