CPL
Cost per lead
aka Price Per Lead
A Cost per Lead is an important metric that measures your marketing and sales campaigns’ efficiency when generating new leads for your sales team. CPLs provide businesses with essential data to determine if they are acquiring new customers in a cost-efficient manner. [1]
Primary
[1] Sisense. Retrieved May 21, 2021, from https://www.sisense.com/kpi-library/sales-kpis/cost-per-lead/
[2] Cost Per Lead (CPL): Formula To Calculate Your Cost Per Lead. Retrieved May 21, 2021, from https://blog.useproof.com/cost-per-lead