LVR
Lead Velocity Rate
How many potential customers are considered very likely to become actual customers. The Lead Velocity Rate is the growth percentage of qualified leads month over month. It measures your pipeline development. That is, how many (quality) potential customers you’re currently working on converting to actual customers. [1] [2] [3]
[1] Geckoboard. Retrieved May 21, 2021, from https://www.geckoboard.com/best-practice/kpi-examples/lead-velocity-rate/
[2] How to Calculate Lead Velocity Rate, Preuss, https://visible.vc/blog/calculate-lead-velocity-rate-lvr
[3] Lead Velocity: What It Is & How to Calculate It - HubSpot Blog, https://blog.hubspot.com/sales/the-sales-leaders-key-growth-metric