GTV
Gross Transaction Volume
Total sales or payment dollar volume transacted in a given period, used for eCommerce sellers [1] [2] [3]
[1] Nine Business Models and the Metrics Investors Want (SUS 2019): KPI, Early Stage, Business Models | Y Combinator. Retrieved May 21, 2021, from https://www.ycombinator.com/library/8E-nine-business-models-and-the-metrics-investors-want-sus-2019
[2] Hall, J., and Hofer, C.W. 2002. Venture capitalists' decision criteria in new venture evaluation. Journal of Business Venturing. https://doi.org/10.1016/0883-9026(93)90009-t
[3] Kakati, M., 2003. Success criteria in high-tech new ventures. Technovation. https://doi.org/10.1016/s0166-4972(02)00014-7