Grow
Growth rate
We measure growth as a rate, which is the ratio of the cumulative quantity at the end of a given period to that quantity at the beginning of the period. Looking at the growth rate on a monthly basis is typical. Older businesses may also want to look at yearly growth rates. Very early-stage businesses may want to focus on weekly growth rates. [1] [2] [3]
[1] Retrieved May 21, 2021, from https://www.productboard.com/blog/growth-accounting-to-measure-product-market-fit/
[2] Rea, R. H. (1989). Factors affecting success and failure of seed capital/start-up negotiations. Journal of Business Venturing, 4(2), 149–158. https://doi.org/10.1016/0883-9026(89)90028-1
[3] Zacharakis, A.L., and Meyer, G. 2002. A lack of insight: do venture capitalists really understand their own decision process?. Journal of Business Venturing. https://doi.org/10.1016/s0883-9026(97)00004-9
[4] A Quantitative Approach to Product Market Fit, https://tribecap.co/a-quantitative-approach-to-product-market-fit/