LtA
Logins to Activation
aka Activation Rate
Any
Out of all the unique visitors who visited your website, how many had an awesome first time experience? (this can be determined by tracking certain events. For example: and/or …created an account + gave you their email address + clicked on a certain feature + stayed more than 5 minutes + added an avatar picture + added their first and last name + finished the walk-through). [1]
[1] Retrieved May 21, 2021, from https://medium.com/growth-tribe/if-you-are-going-to-read-one-intro-guide-to-saas-metrics-this-is-it-b0f480716a4e
[2] Retrieved May 21, 2021, from https://www.quora.com/What-performance-metrics-does-VC-look-for-in-a-payment-fintech-startup
[3] Geckoboard. Retrieved May 21, 2021, from https://www.geckoboard.com/best-practice/kpi-examples/activation-rate/