Growth rate

We measure growth as a rate, which is the ratio of the cumulative quantity at the end of a given period to that quantity at the beginning of the period. Looking at the growth rate on a monthly basis is typical. Older businesses may also want to look at yearly growth rates. Very early-stage businesses may want to focus on weekly growth rates. [1] [2] [3]


[2] Rea, R. H. (1989). Factors affecting success and failure of seed capital/start-up negotiations. Journal of Business Venturing, 4(2), 149–158.

[3] Zacharakis, A.L., and Meyer, G. 2002. A lack of insight: do venture capitalists really understand their own decision process?. Journal of Business Venturing.

[4] A Quantitative Approach to Product Market Fit,

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