MRR
Monthly Recurring Revenue
Monthly Recurring Revenue (MRR) measures the monthly amount of total revenue that’s subscription-based or recurring in nature and highly likely to continue into the future. This number excludes all one-time, non-recurring payments, such as implementation or professional service fees, hardware, and discounts. [1] [2] [3] [4]
[1] How to Calculate Revenue Potential of a New Startup and Present to Investors | The Startup Finance Blog. Retrieved May 21, 2021, from https://www.lightercapital.com/blog/how-to-calculate-revenue-potential/
[2] Petty, J.S., and Gruber, M. 2009. “In pursuit of the real deal”. Journal of Business Venturing. https://doi.org/10.1016/j.jbusvent.2009.07.002
[3] Retrieved May 21, 2021, from https://medium.com/growth-tribe/if-you-are-going-to-read-one-intro-guide-to-saas-metrics-this-is-it-b0f480716a4e
[4] Visible VC MRR Blog Post, https://visible.vc/blog/mrr/