OWR
Opportunity Win Rate
Win rate is the percentage of leads that convert to sales. This measures how many opportunities you won, divided by the total number of opportunities created. [1] [2]
Primary
[1] Top 13 Sales Pipeline Metrics to Track in 2021 (According to the Experts), https://spotio.com/blog/sales-pipeline-metrics/
[2] Retrieved May 21, 2021, from https://www.investopedia.com/terms/w/win-loss-ratio.asp
[3] Sales Enablement Ideas Blog | Brainshark. Retrieved May 21, 2021, from https://www.brainshark.com/ideas-blog/2019/june/calculate-opportunity-win-rate