TAM
Total Addressable Market
aka Total Available Market, Market Potential
Any
Total addressable market or TAM refers to the total market demand for a product or service. It’s the maximum amount of revenue a business can possibly generate by selling their product or service in a specific market. [1] [2] [3] [4] [5] [6] [7]
[1] . Retrieved May 21, 2021, from https://blog.hubspot.com/marketing/tam-sam-som
[2] Muzyka, D., Birley, S., and Leleux, B. 2003. Trade-offs in the investment decisons of European venture capitalists. Journal of Business Venturing. https://doi.org/10.1016/0883-9026(95)00126-3
[3] Rah, J., Jung, K., and Lee, J. 2002. Validation of the venture evaluation model in Korea. Journal of Business Venturing. https://doi.org/10.1016/0883-9026(94)90019-1
[4] KAPLAN, S.N., and STRÖMBERG, P. 2004. Characteristics, Contracts, and Actions: Evidence from Venture Capitalist Analyses. . https://doi.org/10.1111/j.1540-6261.2004.00696.x
[5] Maxwell, A. L., Jeffrey, S. A., & Lévesque, M. (2011). Business angel early stage decision making. Journal of Business Venturing, 26(2), 212–225. https://doi.org/10.1016/j.jbusvent.2009.09.002
[6] Retrieved May 21, 2021, from https://medium.com/@artem.albul/start-up-your-startup-properly-tam-sam-som-133d4d5aaeea
[7] Corporate Finance Institute. Retrieved May 21, 2021, from https://corporatefinanceinstitute.com/resources/knowledge/strategy/total-addressable-market-tam/
[8] Retrieved May 21, 2021, from https://www.toptal.com/finance/market-sizing/total-addressable-market-example
[9] What is Total Addressable Market (TAM) & How To Calculate It. Retrieved May 21, 2021, from https://www.lightercapital.com/blog/what-is-total-addressable-market-tam/
[10] Retrieved May 21, 2021, from https://blog.zoominfo.com/how-to-calculate-total-addressable-market/