TCV

Total Contract Value

Value of one-time and recurring charges. [1] [2] [3]

Primary
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[1] 34 Types of Startup Metrics to Measure (with Examples). Retrieved May 21, 2021, from https://startupdevkit.com/types-of-startup-kpis-metrics-to-measure-with-examples/

[2] Maxwell, A. L., Jeffrey, S. A., & Lévesque, M. (2011). Business angel early stage decision making. Journal of Business Venturing, 26(2), 212–225. https://doi.org/10.1016/j.jbusvent.2009.09.002

[3] KAPLAN, S.N., and STRÖMBERG, P. 2004. Characteristics, Contracts, and Actions: Evidence from Venture Capitalist Analyses. . https://doi.org/10.1111/j.1540-6261.2004.00696.x

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