WTLR
Website Traffic Lead Ratio
Any
Your website traffic to lead ratio simply means what percentage of visitors that come to your site turn into actual leads in any given time period. [1]
If the ratio is no less than 2-4%, then your content strategy is working to attract the potential customers instead of simply driving people to your website thanks to the viral content without any other perspectives [2]
Primary
[1] Sisense. Retrieved May 21, 2021, from https://www.sisense.com/kpi-library/online-marketing-kpis/website-traffic-lead-ratio/
[2] Klipfolio.com. Retrieved May 21, 2021, from https://www.klipfolio.com/resources/kpi-examples/digital-marketing/website-traffic-lead-ratio