CRR
Customer Retention Rate
aka Logo Retention
The percentage of customers retained over a given period of time. This is also referred to as “Logo Retention”. A 100% retention rate is always good. Meanwhile, a 15% retention rate is usually bad. Whatever is in between varies by the industry. [1] [2] [3]
[1] 4 Ways to Measure Churn & Retention - Part 1, https://www.clientsuccess.com/blog/4-ways-to-measure-churn-retention-part-1/
[2] Retrieved May 21, 2021, from https://www.profitwell.com/customer-retention/industry-rates
[3] Sapienza, H.J., Smith, K.G., and Gannon, M.J. 2017. Using Subjective Evaluations of Organizational Performance in Small Business Research. American Journal of Small Business. https://doi.org/10.1177/104225878801200304