SOM
Serviceable Obtainable Market
Total sales volume of a particular product (or service) that can be sold by your company within a territory that you are able to service for the planned period (usually a year, a quarter or a month). “Can be sold” means realistic sales forecast made taking into account your production, logistic, sales and marketing capabilities, your competitors’ actions and influence, expected market trends and seasonality. [1] [2] [3] [4] [5] [6] [7]
[1] . Retrieved May 21, 2021, from https://blog.hubspot.com/marketing/tam-sam-som
[2] Muzyka, D., Birley, S., and Leleux, B. 2003. Trade-offs in the investment decisons of European venture capitalists. Journal of Business Venturing. https://doi.org/10.1016/0883-9026(95)00126-3
[3] Murphy, G.B., Trailer, J.W., and Hill, R.C. 2003. Measuring performance in entrepreneurship research. Journal of Business Research. https://doi.org/10.1016/0148-2963(95)00159-x
[4] Richard, P.J., Devinney, T.M., Yip, G.S., and Johnson, G. 2009. Measuring Organizational Performance: Towards Methodological Best Practice. Journal of Management. https://doi.org/10.1177/0149206308330560
[5] Kakati, M., 2003. Success criteria in high-tech new ventures. Technovation. https://doi.org/10.1016/s0166-4972(02)00014-7
[6] Retrieved May 21, 2021, from https://medium.com/@artem.albul/start-up-your-startup-properly-tam-sam-som-133d4d5aaeea
[7] Corporate Finance Institute. Retrieved May 21, 2021, from https://corporatefinanceinstitute.com/resources/knowledge/strategy/total-addressable-market-tam/
[8] What is Total Addressable Market (TAM) & How To Calculate It. Retrieved May 21, 2021, from https://www.lightercapital.com/blog/what-is-total-addressable-market-tam/
[9] . Retrieved May 21, 2021, from https://blog.hubspot.com/sales/attach-rate