MPR
Market Penetration Rate
aka Market Penetration
Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market penetration can be used to assess an industry as a whole to determine the potential for companies within the industry to gain market share or grow their revenue through sales. [1]
For consumer products, market penetration should be 2-6%. For Business products, it should be 10-40%. [2]
[1] Retrieved May 21, 2021, from https://www.investopedia.com/terms/m/market-penetration.asp
[2] Retrieved May 21, 2021, from https://airfocus.com/glossary/what-is-market-penetration-strategy/
[3] Retrieved May 21, 2021, from https://smallbusiness.chron.com/determine-penetration-rate-business-22795.html