CCR
Customer Churn Rate
aka Churn Rate, Logo Churn, Customer Turnover Rate
The percentage of customers who end their relationship with a company in a given period. This is also referred to as “logo churn”. [1] [2] [3] [4] [5] [6] [7] [8]
[1] Wikipedia. Retrieved May 21, 2021, from https://en.wikipedia.org/wiki/Customer_lifetime_value
[2] Ahn, J., Hwang, J., Kim, D., Choi, H., & Kang, S. (2020). A Survey on Churn Analysis in Various Business Domains. IEEE Access, 8, 220816–220839. https://doi.org/10.1109/access.2020.3042657
[3] Jamal, Z., & Bucklin, R. E. (2006). Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach. Journal of Interactive Marketing, 20(3–4), 16–29. https://doi.org/10.1002/dir.20064
[4] Arifin, S., & Samopa, F. (2018). Analysis of Churn Rate Significantly Factors in Telecommunication Industry Using Support Vector Machines Method. Journal of Physics: Conference Series, 1108, 012018. https://doi.org/10.1088/1742-6596/1108/1/012018
[5] Robson, I. ARR? Renewals? Churn? CARR? : A Guide For The Perplexed | Success Methods. Retrieved May 21, 2021, from https://www.successmethods.uk/arr-renewals-churn-carr-a-guide-for-the-perplexed/
[6] Retrieved May 21, 2021, from https://www.salesforce.com/resources/articles/how-calculate-customer-churn-and-revenue-churn/
[7] Limited, C. . Retrieved May 21, 2021, from https://www.cobloom.com/blog/churn-rate-how-high-is-too-high
[8] Customer churn: A study of factors affecting customer churn using machine learning, Iowa State University, Kriti (2019) https://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=1286&context=creativecomponents
[9] Retrieved May 21, 2021, from https://www.profitwell.com/customer-churn/calculate-churn-rate