STATSFORSTARTUPS
Average basket size refers to the number of items getting sold in a single purchase. This is an excellent support metric for AOV as it can provide con...
Annual Contract Value (or ACV) is the annual yearly revenue generated from each customer contract.
Average revenue per user measures how much revenue you’re generating for each active customer.
Annual recurring revenue (ARR) refers to revenue, normalized on an annual basis, that a company expects to receive from its customers for providing th...
Average ticket size is the average amount a customer or party spends in one visit. This number can tell you how many monthly, daily–even hourly–visits...
The ATV of your business is the average dollar amount that a consumer spends with your business in a single transaction.
Fully-loaded S&M spend to acquire $1 of new ARR across all customers. Want the CAC to be as low as possible.In order to be a successful business that...
The cost of convincing a potential customer to buy a product or a service. With software, customers usually prefer the self-service approach; so ...
cARR stands for contracted (or committed) annual recurring revenue. It differs from ARR beause it takes into effect known future business and known fu...
The percentage of customers who end their relationship with a company in a given period. This is also referred to as "logo churn".
Committed Monthly Recurring Revenue (CMRR) looks at current MRR, as defined as (New Business + Expansion – Contraction – Churn), and then adds in sign...
A Cost per Lead is an important metric that measures your marketing and sales campaigns' efficiency when generating new leads for your sales team. CPL...
The SaaS Metric CAC Payback Period is the number of months it takes to earn back the money invested in acquiring customers. It shows your break even p...
The percentage of customers retained over a given period of time. This is also referred to as “Logo Retention”. A 100% retention rate is always good. ...
Total number of unique users active in a 24-hour day, averaged over a given period of time.
Fill rate refers to the percentage of customer demand that is met by immediate stock availability, without backorders, stockouts or lost sales. A go...
Gross merchandize volume (GMV) is the total sales dollar value for goods sold or services purchased through the marketplace over a certain time. ...
Total sales or payment dollar volume transacted in a given period, used for eCommerce sellers
The Customer Lifetime Value to Customer Acquisition (LTV:CAC) ratio measures the relationship between the lifetime value of a customer, and the cost o...
Customer lifetime is the multiplicative inverse of the customer churn rate. If customer churn rate is a monthly % or yearly %, then the Customer Lifet...
A prognostication of the net profit contributed to the whole future relationship with a customer. Customer lifetime value can also be defined as the m...
Total number of unique users active at least once in last 28 days.
MAU Growth is a good proxy to show product traction, but only if the growth is sustained over a certain period of time. MAU Growth can be easily infla...
Market penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or...
Monthly Recurring Revenue (MRR) measures the monthly amount of total revenue that’s subscription-based or recurring in nature and highly likely to con...
Fully loaded S&M spend to acquire $1 of new ARR from a new customer. Want the CAC to be as low as possible .In order to be a successful business that...
The sum of losses minus gains in revenue from existing customers only (exclding new customers), divided by total revenue from the previous time period...
N-day retention measures how many of your users come back to your app on a particular day, the "nth" day. For most industries, average eight-week ret...
Tracking annual contract value of new logos and % growth over time helps you manage your GTM strategy. This is particularly important if you’re trying...
Implied compounded monthly net revenue growth rate between two disparate months
The intent of NRG is to peel back the layers of your business like paid marketing and sales to understand what the true impact of your product is for ...
Purchase Frequency is a metric that shows the average number of times a customer makes a purchase within a set time frame, usually within a year.
Power users drive some of the most successful companies, by contributing a ton of value to the network. Power user use can be measured using power use...
This is the percentage of people who almost complete a purchase, only to leave. They put something in their cart and maybe even make it all the way to...
Implied compounded monthly revenue growth rate between two disparate months
Percentage of revenue generated by the top customer, or top 20% sellers/suppliers. A rule of thumb holds that if any single customer accounts for te...
Revenue per click is simply the average revenue for each individual click on all of your pay-per-click keywords and ads.
Renewal is a small part of retention. The renewal process is the actions you take to get customers to sign up for another term once their contract is ...
The rolling retention rate formula includes customers that return on a specified day or any day after. Basically, customers that perform a certain act...
Retention rate is used to count customers and track customer activity irrespective of the number of transactions (or dollar value of those transaction...
Time Between Purchases is exactly that metric that shows you how often a typical customer goes before making a repeat purchase. This is a good stat to...
The number of free customers that become paid customers after a defined time period. Especially relevant for the Freemium revenue model.
Value of one-time and recurring charges.
Fully-loaded S&M spend to acquire $1 of new ARR from upsells & expansion Want the CAC to be as low as possible.In order to be a successful business t...
Pipeline generated in the previous period less pipeline removed (sold or lost) is a good indicator of market pull, and a leading indicator for scaling...
